It is no secret that I have a disdain for the term “expert”. Blech. I’m not too impressed by titles anyway, but this one is a title that I am not particularly fond of for various reasons. I completely tune someone out as soon as they call themselves an “expert” on something. Really – what criteria did you have to meet to give yourself that title? Hell, even if you’re a savant – no one is handing out crowns for experts. Things that make you go, “Hmm.”
Robin Sharma wrote a book called “The Leader Who Had No Title“. Amazing – truly amazing – manifesto that we are ALL leaders ( still better than “experts”) on something and it’s less about the position you hold than the influence you have. Think about that? How many times have you tried to get through to decision-makers and you have to crack the gatekeeper to get to that person? Simply calling someone and telling them you’re an “expert” or some fancy schmancy title isn’t going to crack the assistant to get to the person you really want to reach. Instead, if you go into it seeing the best in that person and talking to them like a human being (after all, we are all just that – human beings) then you have a better chance of getting past the gatekeeper so you can make an impact with the decision-maker. Same goes with a LinkedIn profile – who gives a crap about your title? Tell them why you do what you do. Tell them how you can help them. Speak their language.
Contrast to “expert”, I am drawn like a magnet to the use of the word “informed”. Having or showing knowledge of a particular subject or situation is far more useful and relevant to me than some “expert”. Basically we are saying: #WhatHaveYouDoneForMeLately?
Albert Einstein was a genius. Also quoting Robin Sharma, “Genius is not the result of innate ability but deliberate practice and the relentless pursuit of mastery.” Say that again to yourself! That means we can ALL be a “Genius” (sounds a lot more magical than “expert” anyway) simply by doing a task on purpose on our non-stop journey of mastery. That’s huge, folks.
I challenge you today to stop doing a bunch of crap that doesn’t matter, that doesn’t count, that makes no impact or influences another person. Just stop it now! Stop it! Instead – what are you the genius of in your life? How informed are you on a particular matter? Are you leading and influencing others? What do you really want to do? Find a way to do that on purpose every day – the most successful people do this. Just do it!
Sheryl Brown / @BionicSocialite