Feb 28: Rewards!

good behavior

Good customers should get good rewards.  It’s just that simple.

 

Rewards foster loyalty and loyalty fosters retention.  Look over your book of business and question what you’re doing to reward those who are rewarding you with business and referrals:

 

 Customer appreciation events

Testimonials on their LinkedIn profiles

  • Birthday, anniversary, etc. cards and gifts

 

Taking care of our very best customers extends far beyond just saying “Thank you”.  You need to invest in them, their present and future.  The rewards for both of you will be authentic and purposeful.

 

Sheryl Brown / @BIONICsocialite

 

 

 

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