I love to write. If I could write every day – all day, I would. That’s how much I love to write. Social media is not a chore for me though. I enjoying being a contributor, but that may not be the case for you. I get it, trust me. What to do…what to do…
Becoming a contributor to social media is important to your financial service practice. Writing and submitting relevant articles to different websites will showcase your expertise. People like information from experts. [Whatever you do though, DON’T actually call yourself an ‘expert’. Geesh – if there is one thing I hear lots of social media consultants say incorrectly is about listing yourself as an ‘expert’. They usually don’t really know the financial services field and how do you qualify one person in our community as an expert against another? Another thing, your broker-dealer may not care for that too much! Be safe, just dont’ do that!]
Remember, we’ve already established that each person in the financial services community has a talent. Let’s take this talent and get it on paper…. ok, a blog. You can use sites like WordPress.com, Blogger.com, BlogSpot.com, etc. The best part, outside of your time and resources, these sites are free – woo hoo to that, right?
You can submit these writings to other sites which usually let you link back to your website or blog too. If someone comes along and likes what you’ve shared and clicks on that link – then WHAM, you’ve just got yourself a trackable (verifiable!) website visitor. How cool is that? [HINT: This is where ROI comes into place…just saying…]
You will also build up a great library of content. Content is king in the social media space. Every article you pen is a new piece of content.
So what are you waiting for? Break out that pen…ok, keyboard…and get to writing. You’ve got important things to share in that brain of yours – why are you keeping it all to yourself?
Sheryl Brown / @BIONICsocialite