So what’s Ello all about?

Hello Ello!Ok, listen up financial services.  There’s a new social media kid in town and their name is Ello.  I don’t expect most of the financial services community to know what this is (or frankly, to even care) but I feel it’s necessary to give you some thoughts on this as it pertains what we do and if we should be considering this for our target audience.

Ello is a networking platform (so yes, think Facebook) where you can connect with friends, but without ads and without people sharing your private information (very opposite of Facebook).  It’s by invite-only and was built with the simplicity of collaboration in mind.

Sounds great, but I don’t think it’s anything worth worrying about…right now.  I see a lot of people I respect in social media playing with it and trying it out, but adoption doesn’t seem real hardy…at least for now.

If things change, I will be the first one to pivot and shout from the rooftops, “Let’s do it!“, but for now just keep on keeping on.

Have a bigger, better and more BIONIC day!

Sheryl Brown / @BIONICsocialite


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