I admit when I’m wrong – and here I am…eating crow about the Holderness family.
Last year, I was a little turned off by the #JammieTime YouTube video where this very creative family with Penn Holderness and Kim Holderness featured their kids, where the lived, etc. in a Christmas video that went viral. Truly, I approached my concern from a space of worry about their kids and any weirdos out there….but that worry has now turned into marketing jealousy on how such the simple idea (notice I didn’t say “easy” because there is nothing easy about making a video, I know this!) of changing up a well-known R.E.M. song to provide a glance back into their lives has once again gone crazy well. Well done, Holderness family!
What #JammieTime taught me was to stop worrying so much and let my creativity flow…yes, even in the conservative world of financial services. I write differently a year later because of folks like the Holdernesses who empowered me to be real and tell the stories as I would when speaking on stage. If someone is a naysayer, who cares?
Watch the video – relish in the fun this family is having – clap for their successes and then apply their lessons to your practice. How will you be different this year? Is fear holding you back from being a little more creative? Where can you make some tweaks and keep true to your message?
I’m Holderness-ing your feet to the flame in 2015!
Sheryl Brown / @BIONICsocialite