Grab a cup of coffee and let’s have a quick chat.
In any given week I am asked the same question over-and-over again, “Sheryl, how do you find all this content to write about?” Content is something all of us in financial services need more help with and I have found a sweet secret to share with you today: it’s called Encore.
Encore is a platform which turns social media “noise” into insights. The Encore Weekly Sidekick is my biggest secret cheat for fun content. Head over to http://info.encorealert.com/sidekick and sign up for their weekly email where you will have daily ideas provided to help you deliver something new and interesting to talk about on your social channels.
Now, you might be thinking, “I’m a professional financial services provider – why would I talk about the first day Trivial Pursuit was sold?” The answer is simple – financial services, as a whole, is pretty boring stuff. Yep – it’s true. I have never seen one person jump onto their Facebook and say, “I bought an annuity yesterday!” and that’s because we are pretty boring overall, but content, like Encore’s, helps us be more relatable and interesting.
Who remembers Gangnam Style?
A Korean rapper has one viral song and today it still holds the title of YouTube’s most viewed video at more than 2.2 BILLION views! I think the dance, everything about it, is so creepy and dumb – but 2.2 BILLION views equals crazy good content. There’s not even a good takeaway on this content because unless you speak Korean, you can’t really sing along with it. In fact, every person I’ve asked what the song is about says they have no clue. [Which crazy enough – Business Insider translated for us and the song is just as dumb as the dance!]
Then, I was thumbing through Visual.ly one day, I was stunned to see this infographic – so you can learn how to do the dance. [I’m particularly fond of Step 5.]
So, how would I use the Encore Weekly Sidekick?
In this sample sidekick report, you see you will receive a monthly theme as well as a daily list of all things to celebrate.
You might use the Thanksgiving theme to talk about all the things you and your clients are grateful for and tie them back to financial services. For example, a daily #GratitudeJournal from the principal of your firm talking about the things they are grateful for (plus, it makes your brand human). Then, turn it around and ask your clients what are they grateful for this month?
For diabetes month, you could feature articles about how to control diabetes or talk about how insurable diabetes is today and to give you a call to talk about it.
If November 8 is Cappuccino Day, you could put a picture on Facebook and tell your clients you would love to have a cup of cappuccino and catch up with them. You could do a stock photo of coffee or – you can be really crazy – and have someone take a picture of you at the local coffee house enjoying a cup of coffee…be different! You could do a little spin on the X-Ray Day and send out a picture of an x-ray and say you would love to take a deeper look at their insurance policies and examine ways to help them save money.
To live a creative life, we must lose our fear of being wrong.
Joseph Chilton Pearce said this and I firmly believe it was directed at financial service professionals. We must lose the fear of being wrong in our clients’ eyes. Yes, we are professional people, but we are also human beings, and we need to talk about things which appeal to our clients.
Encore provides this list free of charge. They did not pay me to write this; in fact, they will find out I wrote this the same time you are. Bottom-line: I simply like their stuff! I encourage you to consider adding this newsletter to your marketing arsenal. Be sure and tag me when you post so I can cheer you on for being different this year!
Be bigger, better and more BIONIC today!
Sheryl Brown | @BIONICsocialite