I bought my house while shopping in a Gordman’s on December 14, 2015. It’s true. I was walking down an aisle with my husband looking at a resin cardinal statue and my realtor sent me to a DocuSign link which I clicked, signed the screen of my iPhone, pressed ‘sign here’ and then put the cardinal in my shopping cart. I remember it vividly because the next aisle I stopped and said to my husband, “Why can’t life insurance purchases always be this simple?”
So I started doing my homework. Sure enough, I now see that Banner Life Insurance (Legal & General America) partnered with DocuSign and I did an imaginary fist bump to them for their innovation. I realize there are eDocument services out there, but the proliferation of accessibility was out of my scope when I see the monster amounts of applications our firm receives each day. It got me to thinking, “How many advisors even know this is offered out there?” According to DocuSign’s blog, they have this service available for more than 400 insurance companies – so why aren’t we using this more often? Good gravy!
When we can reduce operating costs, everyone wins. If I can stand at the store and buy a house, why can’t a client stand in line at the supermarket and buy life insurance? It saves everyone time. Advisors, we all need to do a better job of asking for this important resource to be offered wherever we submit business.
The absolute WORST thing about taking applications is missing a signature. Anything which remotely can cause a hesitation in the buying cycle is considered unacceptable. With a service like DocuSign, we don’t miss signatures and it keeps our clients in the buying funnel. Again, don’t you want to have access to this type of resource wherever you’re processing business?
Let’s get to the bottom-line – this service creates a lot less headache. Clients are satisfied to know they are signing documents in a convenient, yet secure, manner and using a device of their choice. In my home purchase example, I signed documents via my iPhone as easily as my desktop email. At all times, I was in the buying funnel and I can’t remember a moment of questioning, “Do I really want this house?” Instead, it was, “I love buying my house, it’s so convenient today!” <- That’s where we need to be as an industry.
This is not a promotional piece for DocuSign – they did not ask me to write this. Nope. Instead, I’m concerned we are not paying attention to innovative methods to answer the challenges we face as an industry. Ask for these types of services – they are there to help us be better financial services practitioners. If someone doesn’t offer these types of services, ask them, “Why?” or find another partner to work with who does.
Be bigger, better and more BIONIC today!
Sheryl Brown | @BIONICsocialite