Are you Rockin’ your Twitter content yet?

FSP Rockin Their Twitter Content

I’m saying the scary word…yep…financial service professionals will want to plug their ears while saying, “La la la la la la la la!!!” Are you ready? I’m going there today: TWITTER! Before you completely bow out of the conversation, what if I told you there’s a really cool place you can go to get your Twitter content and you don’t even have to post it – it will do it for you?

Now that I have your attention…

Tweet JukeboxI had heard Tim Fargo’s name for a very long time. If you worked in social media – you would too. He wrote an awesome book back in 2013 called “Alphabet Success“and while promoting the book he figured out what a lot of us already knew in financial services: it takes a long time to schedule tweets! It’s the number one reason I hear financial service professionals avoid Twitter – sheer time! Gah!!

Tim (along with a few others) developed an application out of a need to save time which would post tweets on your behalf. You simply go to http://www.tweetjukebox.com and sign-up for an account to connect your Twitter account, you then select your “jukebox” which plays the type of content you want your followers to see, and then…you kind of set it and forget it.

But wait, there’s more!

I started using this tool right at the end of 2015 and I have to say, it’s been some of the most engaging posts on my Twitter account. I chose their free Quote Jukebox and turned it on. I was not really sure it would make a difference, but it was free – so why not, right? It definitely couldn’t hurt.

I’m three months in to using this platform. My impressions on Twitter have increased, my mentions have increased, the quality of my connections have increased. Basically – my Twitter got better because I’m playing that funky content on my Twitter without spending one single minute of my time doing it. Now THAT is worth talking about!

Taming Twitter

Tim Fargo’s idea which was crafted out of a simple need has literally tamed my Twitter content conundrum. The quality of the TweetJukebox quotes plus the interaction I’m receiving on Twitter (and in case you are wondering, the sentiment has been 100% positive – not a single negative reaction to date) means this tool has value.

The free version includes two jukebox subscriptions, but the paid version is only $13 per month and you can have access to ten jukebox subscriptions – and there is a lot of stuff to choose from, plus – you can add your own jukebox and be a content producer, should you want to go that route.

TweetJukebox allows you a new, funky and fresh way to reach out to your audience without a lot of time and effort on your part. This is very attractive to many of us in financial services and I challenge you to try this tool and let me know how it goes!

Be bigger, better and more BIONIC today!

Sheryl Brown | @BIONICsocialite

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Who REALLY wants to #BeTheBoss anyway?

like a bossFreedom – it’s my jam.  There, I said it out loud and put it into the universe.  I don’t want to be responsible for making sure someone gets to work on time or dresses according to the company’s employee manual.  It hurts my brain thinking about those things.  Do I manage people?  Yep, but do I REALLY want to be the boss?  Nope, I want to do things LIKE A BOSS.

 

In order to #BeTheBoss – you must:

  • Be A Box Checker.  Ugh – the dreaded Employee Manual, Rules of Engagement, Guidelines, Suggested this-and-that.  Whatever you call these box checking things, I simply can’t stand them.  I’m not a box checker, folks.  If I’m working with someone and they think, “This advisor should have (fill in the blank)” then I’m all for empowering that person do whatever it takes to make that advisor happy. Ultimately, I have a servant mentality, I suppose.  “Do unto others..” makes a whole lotta sense to me.  Call me crazy, I guess.
  • Be A Know It All.  Um…I don’t know it all.  I can’t.  I’m a human being, not a computer.  However, I know a lot of people who know more things than I do and I’m more than happy to connect you to them.  Beware, I might want to sit and listen with you though so I can learn too.  This old dog likes new tricks!
  • Be A Credit Taker.  This is the thing that drives me most nuts.  If you didn’t do the work, you don’t get the credit.  Period.  You should always be willing to say, “Isn’t this cool?  Guess what?  Let me introduce you to the person who made this possible…” and give credit where it’s due.

In order to do things #LikeABoss though – we must:

  • Be Enthusiastic.  This enthusiasm must be over-the-top to the point of contagious:  think viral.  You must infuse the people you are around with a delight they never knew was possible.  This is how you do your work like a boss!  Bring your passion!  Bring your drive.  Spunky people make stuff happen!
  • Be Dirty.  You should be down in the trenches doing the work with everyone else.  This not only makes you relatable, but it makes you appreciate the actual job being done.  My 27-year old son, Justin, worked at Lowe’s for many years when he was in high school.  He always told me when a guy walked in with fancy tennis shoes and clean shorts, he would politely greet the customer and walk past them to the guy wearing bib overalls, with dirt around his fingernails and a dusty ball cap.  At a young age, he knew this customer was there to spend money.  This hardworking fella was doing his work like a boss!
  • Be a Credit Giver.  I had to bring up this topic again as it’s near and dear to my heart.  A. Whitney Griswold wrote, “Creative ideas do not spring forth from groups.  They spring from individuals.”  Do yourself a favor:  build others up like a boss!  It’s the right thing to do…always.

So go into your days this week and question if you are being a boss or doing things like a boss.  It may seem like a silly difference in words, but in these few examples you are able to see the small differences really are a big deal.

Be bigger, better and more BIONIC today.

Sheryl Brown, @BIONICsocialite